Business model gone wrong

Originally Posted by
STHLS5
HiFi is not about the 99.99% but the 0.01% of the listeners.
That may be true but what sort of business model can generate adequate profits to make worthwhile investments in 'hi-def' based on such an insignificant market? The answer is, it can't. And that's where marketing folk step in.
This is the blight of the audio industry... a tiny demand prohibits investment and genuine technical progress. Real engineering R&D costs real money; why would shareholders risk that (in a shrinking market) when the returns from repackaging the ordinary as the fantastic are immediate and tangible? The skill in the consumer business is not to invest a bean but to present the old as if it is new.
I have to conclude that 'audiophiles' as a group are not 'in business' because they seem worryingly incapable of detecting that they are easy meat for a legion of marketing people who are doing very nicely from their malleability. It really upsets me to watch consumers voluntarily putting their fingers in the fire again and again.
Still, this really isn't my problem so I'm not going to comment on it again.
Alan A. Shaw
Designer, owner
Harbeth Audio UK