...What a shame it is not viable to sell on the veneer seconds, though. I guess it just wouldn't be worth the while?
There are a couple of issues here. Any income from what is, as you can see, a straight bottom-line financial write-off would be most welcome by my finance department, but I have to look at a bigger picture.
1) There is the issue of 'leakage'. That is, the world is full of bargain hunters. And whilst many of these are sincere end users on limited budgets who would truly appreciate a pair of Harbeths normally out of reach there are plenty of others who would see it is an opportunity to sell-on and make a profit. We can't isolate them from each other. However, those intent on reselling would not make it clear that the cabinets were classified as 'graded' from the outset. The consequence is that the new owner would judge our normal quality on these substandard cabinets - and that denigrates our brand reputation.
2) and this is very interesting to me, is that whenever we have made a few of the not-so-seriously-imperfect examples available as 'charity speakers' the uptake has been almost nil and we've ended up scrapping them anyway. This must mean that those actually in the market for Harbeth i.e have the money and are ready to spend it, simply expect and are willing to pay for the proper A1 grade. A discounted price is no temptation if quality is actually lowered.
My experience with 2) rather confirms my instinct that quality is of paramount importance, and the Harbeth customer is not only willing and able to pay but will not compromise. We know that many customers research the Harbeth brand maybe for years before buying and that it is usually the last pair of speakers they buy in their lifetime. And that is why we have to set the quality bar so high. And yes, if it means that in extremis we have to trash cabinets, drive units, fixtures and fittings we must do so. We don't actually have an option if the Harbeth brand reputation is to be preserved and grow.
One substantial advantage of being the designer, director and shareholder is that I can afford to take a long term view over decades, not days and weeks.
Alan A. Shaw
Designer, owner
Harbeth Audio UK