Consumption and selling - and a good dealer
We must be careful not to frighten those who have applied a proper skepticism to the purchasing of audio equipment (shoes, cars, computers or whatever) and contrast them with those who, for whatever reason, have been vulnerable to marketing. We should not forget that in a modern society, our socio-economic model is based on consumption. We need to buy goods and services. Money needs to rotate through our economic system as fast as possible. The global economy since 2008 has tasted the 'green' alternative society and sitting at home, cold and unable to pay the bills doesn't appeal. We need to buy things - we don't know any other way of providing rising living standards for the majority of people.
Originally Posted by yeecn
So the problem really isn't one of production, nor is it one of marketing, since the supply side merely puts on the shelf products which conceivably could find a buyer, somewhere. The issue then is solely the inappropriate purchase of those goods by consumers for whom they were not intended, and the subsequent failure of those goods to satisfy the consumer. But if we are really honest, that incorrect purchase is entirely the consumers fault, not the suppliers. So if for example HiFi MegaMonthly magazine runs a story that amplifier X is the best in the world, they are merely doing their job of making us aware of the existence of the product. Some mental process in the consumer's brain then takes over and turns an awareness into an action or even a compulsion - the desire to acquire and own the product perhaps with financially ruinous consequences
I see production and consumption for what it is; an essential part of the modern economy which fuels all our lives and finances our social services and our high standard of living. The point I've tried to convey these past years is that if you do not apply proper due dilligance to completely satisfy yourself that the purchase is a wise one and that it will do what you want and expect, then you can only blame yourself. The trick is to develop the ability to step outside your own body in the sales situation and better appreciate the processes going on in your brain.
All of us have allowed our hearts to rule our heads at one time or another. Usually the financial cost of that mistake is small - but sometimes it can indeed be ruinous as the soaring divorce rate affirms. Is it really sensible to marry on your first date? Is it really wise to rush into a hi-fi store clutching HiFI MegaMonthly in your sweaty hand begging to be sold the latest, greatest kit? From the salesman's perspective, you've thrown yourself at his feet and all caution to the wind. Is it any wonder he empties your wallet? Of course not! That's his job!
A good dealer is worth his weight in gold. He understands you better than you think. Tell him about your hi-fi journey and the good and bad phases. He want a life long sales relationship with you and that's only possible by selling you what you really need rather than what you think you need.
Personally, I'd leave HiFi MegaMonthly at home and visit a trusted Harbeth dealer who, unlike the magazine, will be held accountable by you for the advice he gives. And he's happy to take-on that responsibility because he too, is in it for the long run.
Alan A. Shaw
Harbeth Audio UK